Enhanced shopping experience? Personalized messages on the spot (literally)? Indoor navigation? Yes, beacons can make it happen!
What are they?
Beacons are small and relatively cheap devices, which can be easily placed anywhere inside a physical space. By using Bluetooth 4.0, beacons detect customer mobile phones and tablets in a range of up to 70 meters and can send personalized information based on customer location. Beacons are already being used by world’s leading brands, including Apple, PayPal, Coca Cola, Macy’s, and many others.
Here’s why:
1. Beacons are creating a whole new world for marketing
Beacons put an end to random marketing. By placing beacons in store, businesses can reach customers with targeted messages while shopping. As customers approach your venue, you can send them welcome messages, daily deals, special promotions and latest news around your products! And all these while they are in store.
2. Indoor navigation has never been easier
Besides from proximity marketing, businesses can use beacons to navigate customers to a specific location, store or product. Based on customer location and previous purchases, you can guide customers to a particular department or store area to drive attention to hot products, boost purchases and optimize the in-store experience.
3. Increased store traffic
Additionally, you can attract new customers and drive more store traffic by sending targeted messages to customers who are near your venue.
4. A new source of loyalty
Combined with the right loyalty initiatives, beacons turn into a powerful source for in-store customer engagement, retention and repeat purchases.
Loyax Loyalty Platform utilizes the power of beacons to enable businesses to connect with their customers when it matter most – at the moment of shopping. Our loyalty solution enables you to reward your loyal customers, reach them with personalized, real-time incentives, and provide amazing in-store experiences.
So if you want to delight your customers with exciting opportunities while they shop at your store, shopping mall, or any other business venue, do not hesitate to contact us and explore Loyax possibilities!
