Galleria Shopping Malls to:
Galleria Shopping Malls are part of the GTC Group, one of the leading commercial real estate companies in Central, Eastern and Southern Europe. Since 1994, the Group has been developing high standard, modern office and retails properties through CEE region. GTC Group was acquired by Prime Kapital since 2017. For the shopping centres in Stara Zagora and Burgas, GTC needed an innovative loyalty solution in order to increase customer loyalty, gain customer insights and improve the shopper experience.
Build a loyal customer database. LOYAX helped Galleria Shopping Centers to launch a data-rich loyalty program, based on QR customer identification system. Customer identification is enabled via a mobile app and a physical loyalty card.
LOYAX has helped Galleria Shopping Malls to get a detailed picture of their customers and track shopper behaviour within the shopping centre.
The main reports implemented in the system include:
By using LOYAX reporting and analytics, Galleria Shopping Centers were able to identify their top spenders and reward them accordingly. Besides from a VIP Galleria Loyalty Card, providing exclusive discounts for top spenders, they also created Galleria VIP Club, providing additional benefits for VIP customers.
Thus, they were able to target the high spenders with relevant offers and consequently increase the number of visits and uplift sales.
Increase Brand Awareness
of the Shopping Centers
Create Targeted Campaigns
Based on Real Customer Data
Increase Customer Spend
and Repeat Visits
Get Valuable Insights to
Optimize Their Brand Strategy
Understand Shopping Trends
and Customer Behaviour
Create a VIP Experience for
Top Spenders
Engage with Customers
Independent of Any Tenants
Improve the Overall Shopping
Experience
LOYAX helped Galleria Shopping Centers to get a detailed picture of customer buying habits, identify shopping trends and adjust their offers accordingly.
Consequently, the shopping centres were able to improve the brand positioning, uplift sales and generate profit increase.
LOYAX enabled Galleria’s marketing team to manage diverse marketing campaigns via a single platform. They can target customers with email, push and Facebook campaigns, supported with advanced segmentation mechanisms.
Thus, they are able to compare campaign performance across different channels and optimize their marketing strategy according to customer preferences.
Galleria’s customers enjoy a superior shopping experience, rewarding every purchase within the shopping centre.
They can also benefit from exclusive offers and targeted promotions, tailored to their shopping preferences.
Request a Free Demo to See the LOYAX Loyalty Platform in Action
