HAS Fast Food to:
HAS is one of the leading fast food restaurants in Serbia. The restaurant was looking for an innovative loyalty solution in order to increase customer loyalty, gain valuable customer insights and improve the customer experience.
Build a loyal customer database. LOYAX helped HAS Fast Food to launch a data-rich loyalty program, based on QR customer identification system.
Customer identification is enabled via a mobile app and a physical loyalty card.
LOYAX has helped HAS fast food to get a detailed picture of their customers and track customer behaviour within the restaurant.
By using LOYAX reporting and analytics, HAS Fast Food was able to identify their top spenders and reward them accordingly. The platform enabled the restaurant to target the high spenders with relevant offers and consequently increase the number of visits and uplift sales.
"We leveraged LOYAX against our competition - soon our workers couldn't keep up with the demand for our fast food products - we had people buying hamburgers for their friends just to get more points and cash as rewards. Our products are high quality, out brand is tailored to be interactive and fun, and LOYAX fits us perfectly!"
Increase Brand Awareness
of the Restaurant
Create Targeted Campaigns
Based on Real Customer Data
Increase Customer Spend
and Repeat Visits
Get Valuable Insights to
Optimize Their Brand Strategy
Understand Shopping Trends
and Customer Behaviour
Create a VIP Experience for
Top Spenders
Engage with Customers
With Different Incentives
Improve the Overall Customer
Experience
LOYAX helped HAS Fast Food to get a detailed picture of customer buying habits, identify shopping trends and adjust their offers accordingly.
Consequently, the restaurant was able to improve its brand positioning, uplift sales and generate profit increase.
LOYAX enabled HAS’s marketing team to manage diverse marketing campaigns via the platform. The restaurant approaches its customers via email, push and Facebook campaigns, supported with advanced segmentation mechanisms.
Thus, the restaurant was able to compare campaign performance across different channels and optimize their marketing strategy according to customer preferences.
HAS customers enjoy a superior customer experience, rewarding every purchase within the restaurant.
They can also benefit from exclusive offers and targeted promotions, tailored to their previous purchases.
Request a Free Demo to See the LOYAX Loyalty Platform in Action
