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Hospitality and Digital Marketing Case Study A hotel chain marketing department wants to quantify the effect of a digital marketing…
LOYAX intelligent solution that engage customers
Some loyalty facts According to a Deloitte*, companies that invest in customer loyalty are up to 88% more profitable than…
Rethink Travel Loyalty
Today, people have more booking choices than ever. And marketers must evolve their strategies to meet customers where they are.…
How loyalty Is different in a blockchain-enabled world
The history of airline travel was upended back in 1979 when Texas International Airlines introduced the first frequent flyer program.…
Future of Loyalty Programs in Blockchain
Customer loyalty programs are not realizing their full potential due to low client retention and redemption rates, time delays, and…
6 Ways Proximity Marketing Will Impact the Shopping Experience
Proximity marketing opens a whole new horizon for in-store experiences. Faced with fierce online competition, more and more retailers are looking…
B2B2C Loyalty Programs and Why They Matter
The current situation in the B2B marketplace is becoming increasingly tense, caused by increasing number of competitors, more demanding customers…
4 ways to build your reward strategy
Often the companies who want to adopt a loyalty program don’t know what kind of reward strategy to use. Loyalty…
4 Tips For Improving Retail Customer Experience
With increasing competition and saturation in the retail market, providing a truly excellent customer experience has never been more crucial…
Amazing In-Store Experiences with Beacons
Enhanced shopping experience? Personalized messages on the spot (literally)? Indoor navigation? Yes, beacons can make it happen! What are they?…