The Power of Loyalty: Transforming Irregular Shoppers into Loyal Customers
Contemporary customers are becoming increasingly demanding. Businesses are constantly competing with one another to gain new customers, retain existing ones…
Loyalty Programs – the Next Big Thing in Shopping Malls?
Loyalty programs are highly adopted in most industries. We all have seen excellent examples across travel and hospitality, restaurants and…
6 Characteristics of Loyalty Rewards
Loyalty rewards are one of the most crucial components of customer loyalty programs. In order to meet customer expectations and…
4 Ways to Boost Customer Engagement
Having good customer engagement is one of the most critical success factors for every business. If you get your customers…
Loyalty Strategies: How to Drive Redemptions and Engagement
A loyalty program’s reward strategy is vital for success and has a great influence on customer behaviour and engagement. A…
The Power of Mobile Loyalty Marketing
Mobile loyalty is becoming the new competitive battleground. More and more companies are utilizing mobile loyalty strategy to combine multi-channel…
Great Customer Experience Can Beat Brand Giants
Now more than ever, customers are looking for great shopping experiences that go far beyond traditional shopping. By combining good…
4 Ways to Drive Customer Engagement with Loyalty Programs
Customer engagement is the key to brand loyalty and survival. As more and more loyalty programs being launched every day,…
Are Coalition Loyalty Programs the Next Big Thing in Loyalty?
Coalition loyalty programs are not only becoming increasingly popular over the last couple of years, but may also become “the…
How Social Media Marketing Drives Customer Loyalty
Social media channels are one of the most effective tools for increasing customer loyalty and engagement. Nowadays, brand loyalty steps…