GTC Group is a leading real estate developer in CEE. Currently, GTC operates in Poland, Hungary, Ukraine, Russia, the Czech Republic, Romania, Serbia, Croatia, Slovakia and Bulgaria. GTC develops projects and manages completed properties in three key sectors of real estate: office buildings and parks, retail and entertainment centers, and residential.

Challenge:

For the shopping centers in Stara Zagora and Burgas, GTC needed an innovative loyalty solution for increasing customer loyalty, visit frequency and spend, independently of any tenants.

Solution:

LOYAX helped GTC Bulgaria to launch the first in the region loyalty program Galleria Loyalty Club, which works throughout all retail stores within their venues in Stara Zagora and Burgas. The solution is enhanced with an online rewards store, allowing customers to browse available rewards and check points balance .

The program also features a VIP loyalty card, bringing more benefits and exclusive priviliges for top spenders within the shopping center.