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4 ways to build your reward strategy
Often the companies who want to adopt a loyalty program don’t know what kind of reward strategy to use. Loyalty programs generally use one of four mechanisms to reward members. Each reward type offers its own set of benefits: 1. Discounts or cash back – This is the most common mechanics considered as a loyalty […]
Read More4 Tips For Improving Retail Customer Experience
With increasing competition and saturation in the retail market, providing a truly excellent customer experience has never been more crucial for retailers. According to recent research, 70% of customer churn is caused by poor customer experience. Here are 4 key tricks you can adopt in order to enhance the customer experience and provide value: 1. Emotionalize […]
Read MoreAmazing In-Store Experiences with Beacons
Enhanced shopping experience? Personalized messages on the spot (literally)? Indoor navigation? Yes, beacons can make it happen! What are they? Beacons are small and relatively cheap devices, which can be easily placed anywhere inside a physical space. By using Bluetooth 4.0, beacons detect customer mobile phones and tablets in a range of up to 70 […]
Read MoreThe Power of Loyalty: Transforming Irregular Shoppers into Loyal Customers
Contemporary customers are becoming increasingly demanding. Businesses are constantly competing with one another to gain new customers, retain existing ones and build long lasting customer relationships. According to Deloitte, business who invest in customer loyalty are 88% more profitable than their competitors. But in order to be effective, loyalty programs need to be customized according […]
Read MoreHotel and Tourism Loyalty Programs
In the highly competitive hospitality industry, many hotels and travel operators are implementing customer loyalty programs to encourage longer stays, attract new customers and retain existing ones. Despite significant saturation in the market, there are still plenty of opportunities for differentiation. In fact, loyalty programs are claimed to be one of the most important reasons […]
Read MoreLoyalty Programs – the Next Big Thing in Shopping Malls?
Loyalty programs are highly adopted in most industries. We all have seen excellent examples across travel and hospitality, restaurants and dining, supermarkets, entertainment and even banks. In the shopping center industry, the concept of loyalty programs is still relatively new. Loyalty programs are highly adopted in most industries. We all have seen excellent examples across […]
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