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Restaurant LOYALTY Case Study

HAS Loyalty Program

Drive Repeat Business with Powerful Loyalty Programs

How LOYAX helped

HAS Fast Food to:

  • Introduce an Innovative Loyalty Program
  • Increase Customer Visits
  • Boost Sales
  • Improve Overall Customer Experience

The Challenge

HAS is one of the leading fast food restaurants in Serbia. The restaurant was looking for an innovative loyalty solution in order to increase customer loyalty, gain valuable customer insights and improve the customer experience.

How LOYAX Helped HAS Fast Food

Build a loyal customer database. LOYAX helped HAS Fast Food to launch a data-rich loyalty program, based on QR customer identification system.
Customer identification is enabled via a mobile app and a physical loyalty card.

TRACK CUSTOMER BEHAVIOUR

LOYAX has helped HAS fast food to get a detailed picture of their customers and track customer behaviour within the restaurant.

  • Customer Spending
  • Average Receipt Amount
  • Customer Visits
  • Preferred Products
  • Demographic Data
  • Points Collection and Redemption
  • Comparisons Reports
  • Customer Segmentation

Having access to such customer insights and the tools to segment and target certain groups of customers, HAS Fast Food was able to provide added value for their customers and influence customer behaviour in the desired direction.

IDENTIFY AND REWARD TOP SPENDERS

By using LOYAX reporting and analytics, HAS Fast Food was able to identify their top spenders and reward them accordingly. The platform enabled the restaurant to target the high spenders with relevant offers and consequently increase the number of visits and uplift sales.
"We leveraged LOYAX against our competition - soon our workers couldn't keep up with the demand for our fast food products - we had people buying hamburgers for their friends just to get more points and cash as rewards. Our products are high quality, out brand is tailored to be interactive and fun, and LOYAX fits us perfectly!"

HOW LOYAX HELPED IN A NUTSHELL

Increase Brand Awareness
of the Restaurant

Create Targeted Campaigns
Based on Real Customer Data

Increase Customer Spend
and Repeat Visits

Get Valuable Insights to
Optimize Their Brand Strategy

Understand Shopping Trends
and Customer Behaviour

Create a VIP Experience for
Top Spenders

Engage with Customers
With Different Incentives

Improve the Overall Customer
Experience

HAS FAST FOOD

THE MARKETING TEAM

LOYAX helped HAS Fast Food to get a detailed picture of customer buying habits, identify shopping trends and adjust their offers accordingly.
Consequently, the restaurant was able to improve its brand positioning, uplift sales and generate profit increase.

LOYAX enabled HAS’s marketing team to manage diverse marketing campaigns via the platform. The restaurant approaches its customers via email, push and Facebook campaigns, supported with advanced segmentation mechanisms.
Thus, the restaurant was able to compare campaign performance across different channels and optimize their marketing strategy according to customer preferences.

HAS CUSTOMERS

HAS customers enjoy a superior customer experience, rewarding every purchase within the restaurant.
They can also benefit from exclusive offers and targeted promotions, tailored to their previous purchases.

EXPLORE HOW YOU CAN MAKE A DIFFERENCE

Request a Free Demo to See the LOYAX Loyalty Platform in Action

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